Wednesday, April 30, 2008

New Look! Same Great Keepsakes & More!


It has been with great trepidation and a few grey hairs that I've completely gutted and revamped my website, Annie Howes Keepsakes to be a little more youthful, a little hipper, and to better reflect the expanding product base.

What's New?


I've added a gallery of Scrabble tile pendants in a variety of styles using different types of papers, including a Custom Photo Pendant. Each decorated tile is generously coated in the same jewelery grade resin I've always used.


I've also added to the website a 1"x1" Photo Charm with Swarovski Crystal, which is an enhanced version of the 1"x1" Photo Charm. This new version adds a little sparkle to your charm.


Also available (and much simpler to order!) is the Custom Photo Bookmark. These make great gifts for the graduate, a teacher, or any other bookworm you may know.

Additionally, I've added international shipping!

Have fun poking around and let me know what you think!

Wednesday, April 23, 2008

Big News! I've Been Trunkt!


My big news for this week is my portfolio has been accepted into Trunkt, an online website gallery where all types of artists share the best of their best. A juried online portfolio. Trunkt is a place to share your artistic creations, the best of what you've made, with the rest of the world. In Trunkt's own words, "Connecting Specialty Retailers With Amazing Artists". So I'm feeling pretty great being included in such a fine porfolio venue with such amazing artists. If you have a moment, I'd love for you to stop by and leave a comment for me! Annie Howes on Trunkt

Tuesday, April 22, 2008

T10T...Say What?


I said Take 10 Tuesday!

That's right, the FAM Etsy Street Team is having another fabulous promotion and this time it's take 10% (or whatever!) off in any of our participating Etsy shops!

Beginning at 5:00 pm EST (through midnight Pacific time) on April 22, 2008 the FAM Street Team of Etsy will hold it's first team-wide sale. Each store will have it's own twist on the sale, so please be sure you understand the store's policy when shopping.

In addition to the sale, some of our shop owners have hidden a little T10T secret in some of our listings! Come join us on the Etsy "Etc." forum for clues on where to find our hidden secrets! The item that has T10T hidden in either the text or image will be Super Reduced! Please check with the store owner on their Secret special specifics.

For a list of participating Etsy shops, please visit the FAM Team blog!

Sunday, April 20, 2008

I'll StumbleUpon For Ya! A Tutorial.

What is all this StumbleUpon business and why do I want to bother with it? If you're into getting the word out as much as I am, then you might want to give this StumbleUpon thing a go.

StumbleUpon is a search function that you download to your browser toolbar and use to rate sites that you visit. You input the site's category, add some tags, a review, and suddenly you have created a resource used by StumbleUpon to direct users of the feature to that website based on your criteria.

Wow. A functional online personal shopping guru, that will help me find sites I like based on my criteria! I'm all about that. But even better, if I'm an internet shop owner, I want to let people who use StumbleUpon know that my sites and products are out there. So why not Stumble my websites and blog to let people know I exist in this vast web of information and receive hundreds of hits at a time just from those who StumbleUpon?

Bingo!

I've put together a very simple step-by-step guide on how to Stumble a webpage.

First, you'll need to go to www.stumbleupon.com and download the toolbar. Is this safe? Please read the StumbleUpon agreement before proceeding if you have any questions. I've done it and my computer hasn't blown up yet, but I like to live on the edge of insanity.



Next, you'll need to find a site you'll want to Stumble, such as your site, or, perhaps my site at www.anniehowes.etsy.com.



Then, you'll need to categorize what that site is. For my example, I have chosen a Gift Pack Upgrade sold through my Etsy store. I want to stumble not just my Etsy site, but each page within my Etsy site as I list new items. So this I'll categorize under jewelry because that's what it's used for.



Next, I'll want to add tags. Tag these items as you would a listing on Etsy, or Flickr, or anywhere else for that matter. Just be sure your tags are applicable.



Add a review if you're so inclined. I only add reviews if I'm submitting a website, but don't typically bother reviewing individual pages, particularly my own.

Be sure to indicate if the side is Adult or not, then hit submit.

Congratulations! You have just Stumbled a page!

Please let me know if you have any more information on this site or any questions. I'd love to hear from you!

Thursday, April 3, 2008

The Cutest Thing



The most exciting package arrived in the mail yesterday...at least according to Angus, my 4 month old Toy Rat Terror, I mean, Terrier. The package contained a cow-print Zadyball, handmade by Alayna on Etsy.

It's been a non-stop Zadyball marathon since the mailman brought it to the door yesterday afternoon. The Zadyball is made of durable cotton and has a little squeaker in it (bells and catnip also available). The multitude of legs drives Angus to manic playful dimensions and really brings out his ferocious hunting nature. The other dogs stare at Angus and his new toy with what appears to be lustful longing. Probably yearning for their very own King Sized Zadyballs so that they could wrap their massive paws and ferocious jaws around them and snarl and toss and be young pups again!

Friday, March 28, 2008

How Do I Take My Product Photos? A tutorial.


I frequently receive requests on this topic so I thought I’d take the time to blog about it. I’m no photographer by any stretch, however I do strive for good color and sharp images. Not all my photos are great. In fact, each one is probably flawed by some standards, but I do think each product is accurately represented to the best of my ability.

When I first began photographing products I was more consumed with composition than lighting. Good composition doesn’t mean squat if you can’t see the product. As a result, I’ve eliminated most unnecessary clutter from my photographs and focus (no pun intended) on good, or at least decent, lighting. And never, ever, ever use your camera’s flash!

Natural vs Artificial Lighting
There are two schools of thought on this and I subscribe to both. Natural lighting is normally my preference but I rarely have access to good quality natural light. What I mean is if it’s not slightly diffused morning light (ideal), I’m not interested. Direct, midday, and afternoon natural light is totally unacceptable. Products end up with sharp shadows, a dark side, glare, or a cast of unwanted color (afternoon light). Unless you’re one to crop around the entire product, which I am not, I would avoid direct sunlight from any angle.

Natural Light - Before:

Natural Light - After:


Adjusting to reduce the color shift in afternoon light is far too time consuming since most of my product photos represent the actual item for sale and not a prototype.

Midday light is great if you have a light studio. A light studio is a cube made from thin white fabric held taught by a wire frame and purchased for $50+ online from many different sellers. Or, it can be easily constructed from a large cardboard box with white tissue papers substituting for the white fabric. The purpose of the photo cube is to diffuse that harsh direct sunlight thereby avoiding those harsh shadows created by direct sunlight.

Because I have limited access to natural light and because I live and work on an extremely windy hill, I have invested in an indoor light studio. It sounds much more grandiose than what it actually is. It all began with a small “hillbilly photo cube” (hey, I live in Kentucky!) that I constructed using a cardboard box and tissue paper and 2 desk lamps with (*gasp*) incandescent bulbs.

Knowing this is an unsatisfactory arrangement (the bulbs were all wrong and the light cube too fragile!), I eventually asked for a photo cube and invested in better bulbs. I still use the 2 desk lamps, but you can see from my photos the end result is not half bad.

Hillbilly Photo Cube:

Than you to Marisa of ElegantSnobbery for allowing me to link to her tutorial on "How to Make A light Cube".

Here’s what I use:
- 2 Desklamps with arms (Walmart)
- GE EnergySmart DAYLIGHT bulbs, 100 watt (Walmart or home improvement store)
- Photo Cube
- Props (off-white sketch paper, dictionary, scrabble tiles, etc.)
- Camera

And here's the set-up.

Light bulb:


Click to enlarge this set-up pic:


Here's how I do it:

My digital camera (Olympus Camedia C-765) allows me to use a Macro setting (tulip icon), and I select either ISO 200 or 400. (What is ISO?) The higher the ISO the more light the camera will lens will let in (slower shutter speed). Brighter situations will tolerate a lower ISO setting.

The photo cube allows me to have the front and the top open. I have one desk lamp over the top of the top of the cube shining down over the product (about 10-12 inches above it). The second desk lamp is on the opposite side of the cube and shines through the side of the cube toward the front and side of the product. All other artificial light in the room is normally turned off in order to avoid unwanted glare.

Because I use the macro setting, I can get really close up to the subject. If you don’t have a macro setting, don’t try to get too close and lose focus. I would rather not list an item than list an item with an out of focus photo. The quality of your photos is what helps turn a visitor into a buyer.

Once I have my photos taken (and I normally take about 8 of each item)I pass them through Photoshop for a number of reasons. First, when you’re working with the macro setting every little piece of lint shows up in the photo! So I normally go through the photo and clean up the stray lint specs and smudges on the props being careful to leave the product untouched.

Next, I’ll want to adjust the curves. I do this with just about everything I photograph. What this does is make everything brighter without washing it out. I make a minor adjustment to brighten the image then I adjust the contrast.

Adjusting Curves:


Lastly, I check the levels and make adjustments to the lighter end of things. I want to be sure my whites are white and bright and not grey and dingy looking.

Adjusting Levels - Before:


Adjusting Levels - After:


The end result is true to my eye on my monitor in both color and vibrancy just as the original is in the palm of my hand.

If you have any questions, please leave a comment and I will answer as best I can.

Wednesday, March 26, 2008

How to make a gorgeous scrabble tile pendant with Annie Howes


There are many way to crack a nut, and so there are with creating Scrabble Tile Pendants. Each way has it’s own wonderful benefits. Here I’ll share with you the basics of creating your very own Scrabble tile pendants using two different methods of sealing and coating them.

First, you need the obvious…a Scrabble tile! These can be found all over Ebay and Etsy. And some pretty paper, trimmed to a bit larger than the Scrabble tile.

Next, you need an adhesive. Glamour Seal makes a great and inexpensive non-toxic adhesive that can be used on most paper types, including ink jet prints. It won't smear your ink. Use it as both an adhesive and to seal your paper.

I use a paint brush to apply a nice coat of Glamour Seal. Not too much because I don’t want a goopy mess, but just enough to be sure I have nice and even coverage.

Then I apply a precut square just larger than the Scrabble tile to the surface of the tile, pressing firmly and evenly to ensure no air pockets remain between the paper and tile. If you have a bone folder or similar tool, use it to gently squeeze out any air pockets.

Let the adhesive dry. Once dried, turn the scrabble tile paper-side down and using a sharp X-acto or similar blade, carefully trim the paper from all 4 sides.

Next, using Glamour Seal, apply a thin coat to seal the top and trimmed edges of the paper. Let dry. At this point you may use either the non-toxic Glamour Glaze (water based), or an Epoxy Resin, such as Luxe Resin. If you've heard of Ice Resin, you should try Luxe Resin and save a few dollars. I promise, it's just as nice.

Glamour Glaze, Diamond Glaze and 3D Crystal Lacquer are fun and non-toxic hobby sealants that produce a shiny clear coating on Scrabble Tiles. Because they're both non-toxic no special requirements are needed to protect yourself from harmful fumes. It has a short, fixed drying time that’s not affected by a room’s temperature, but they are affected by humidity. They're inferior products as far as product longevity and durability because they will deteriorate if exposed to even the smallest amount of water, such as rain or other splashing.

Luxe Resin, is a high-quality jewelry-grade resin that is safe to use. Luxe has a preferred temperature range (around 80 degrees) and takes about 24 hours to cure. I cure mine in my glass kiln that I warm briefly before popping them in. Alternatively, you could use a toaster oven as long as you make sure it doesn't get too hot. Jewelry-grade epoxy resin will not yellow with age and won’t be damaged by raindrops or poolside splashing. Just don't soak in water as the wood tile will absorb water.

Depending on the method you use to coat your Scrabble tile, you will either coat with a Glaze and wait the appropriate duration for it to dry, or use an Epoxy Resin.

When using Luxe Resin here are a few helpful tips:
Mix the required minimum amount even if it means waste. Most epoxy resins need a minimum mass for the chemical reaction to take place. It’s better to waste a little resin than to waste hours of time and a heap of Scrabble tiles!

Mix slowly and carefully. Warm your resin so it flows easily. Let it sit for a few minutes prior to applying to the tiles. By letting it sit some of the bubbles will float to the surface and dissipate.

Pour to a new container without scraping the sides and the stir stick. Toss out the stir stick and use a fresh stick. The heavier resin that has clung to the stick and the sides of the mixing cup will contaminate the delicate balance of the mixed resin and cause your pieces to not cure.

I use a craft stick (short popsicle stick) to apply the resin to the tile a drop at a time, gently spreading it to the edges. I find the surface tension helpful in keeping it all in check. I place each tile on a flat surface, such as a 6”x8” smooth ceramic bath tile.

Let each tile “rest” for a couple of minutes to let the bubble surface. Take a torch (one of those grill lighters) and pass it close to the surface of the tile. Be careful not to leave soot on the resin! This is a quick way to remove the bubbles. Use a toothpick to remove remaining bubbles.

To cure, I warm a dedicated toaster oven for about 1 minute then turn it off. I place the ceramic tile that my Scrabble tiles are on into the toaster oven and let it sit for several hours. This helps keep any lint off the tiles and the latent heat speeds the curing time.

Once your Scrabble tile has dried or cured it’s time to create a pendant out of it using one of two methods.

First, using a nail file or a piece of fine grit sand paper, gently smooth the edges of your pendant. This is helpful to remove any adhesive or coating that may have gone astray.

Method 1 is to drill a hole for a jump ring. Using at least a 9mm jump ring, this can be accomplished by drilling a hold through the tile and carefully expanding the jump ring through the hole. This takes practice. I use a bead reamer to gently file away the backside of the tile to slightly enlarge the hole. Insert the jump ring at the front of the tile using jewelry pliers. Gently push forward and your jump ring should slide right through.

The easier and simpler method is to attach a bail to it. The best bails to use are those designed for Dichroic glass pendants. Aanraku is what most artists use and can be found all over the internet, including both of my online shops. Using E6000 glue you can easily bind the bail to the back of the tile.

Click here for a more complete tutorial in PDF format.

I hope you've enjoyed this tutorial! I’d love to hear from you and see your lovely works!

All of the supplies to make these gorgeous Scrabble tiles can be found in either of my shops:
Annie Howes Keepsakes and Annie Howes Keepsakes on Etsy

Other projects you might enjoy:

 Glass Pendant Tutorial  Luxe Resin Pendant Tutorial